Jessica Prost 4/22/22 Jessica Prost 4/22/22

A configurator for play & conversion

A user-centric brand exploration for shopping a fully customizable sectional, that, once launched, yielded a 63% increase in conversion rate.

Jessica Prost 4/7/22 Jessica Prost 4/7/22

Visual redesign, optimized for conversion

Using qualitative and quantitative metrics to enhance a visual refresh to our e-commerce site.

Jessica Prost 9/8/21 Jessica Prost 9/8/21

A framework for elevating the Floyd experience

Elevating the Floyd User Experience.
How can we leverage insights and empathy-building to improve our decision-making framework in order to decrease risk and increase impact?

Jessica Prost 4/20/21 Jessica Prost 4/20/21

Floyd Visual ReDesign [2020]

A redesign that reflects our core values through rich, aspirational storytelling, targeted user-centric shopping experiences and simple, component-based design across all devices, beautifully.