Product architecture for Zillow’s housing super app
How might we redesign Zillow’s information architecture for an AI-powered, multi-device world—so people can move through their home journey faster and more seamlessly?
Onboarding as a constant A/B Test
Onboarding serves as an introduction to Fable, and helps us craft the best possible experience for our users thereafter.
Streaks & Reading Progress
How do you create a daily habit for people who don’t read on their phones?
Help me find a book I’m in the mood for right now
The Mood Quiz helps users find books they're in the mood for by narrowing down their Want to Read (WTR) lists, improving retention through a delightful experience.
Share my reading stats for this month
Monthly wrap celebrates everything you read this month.
Positioning TV to Book Consumers
Research helps Fable seamlessly blend TV discussions into our book-centric platform. Guided by insights and added color, we launch ur new content type with confidence that our niche, passionate communities will accept and celebrate the change, welcoming new demographics and personas into their safe, passionate community.