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How might we redesign Zillow’s information architecture for an AI-powered, multi-device world—so people can move through their home journey faster and more seamlessly?
Onboarding serves as an introduction to Fable, and helps us craft the best possible experience for our users thereafter.
How do you create a daily habit for people who don’t read on their phones?
The Mood Quiz helps users find books they're in the mood for by narrowing down their Want to Read (WTR) lists, improving retention through a delightful experience.
Monthly wrap celebrates everything you read this month.
Research helps Fable seamlessly blend TV discussions into our book-centric platform. Guided by insights and added color, we launch ur new content type with confidence that our niche, passionate communities will accept and celebrate the change, welcoming new demographics and personas into their safe, passionate community.
A user-centric brand exploration for shopping a fully customizable sectional, that, once launched, yielded a 63% increase in conversion rate.
A redesign that reflects our core values through rich, aspirational storytelling, targeted user-centric shopping experiences and simple, component-based design across all devices, beautifully.